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Hyatt Hotels Corporation and Extell Development Company will deliver The StandardX model to North America for the primary time with a brand new flagship hotel in New York City. The StandardX Times Square is scheduled to open in the second half of 2028. It will occupy 255 West forty fifth Street in Manhattan’s Theatre District and supply roughly 1,800 rooms.
The hotel will mix lodging, eating and leisure beneath one roof. Its points of interest will embrace an enclosed free-fall thrill experience, an statement deck greater than 1,000 ft above Manhattan and a rooftop swimming pool.
The design will draw inspiration from New York’s theatrical character. Bold colors and sculptural types will create an lively ambiance.
Amar Lalvani, chief artistic officer at Hyatt, mentioned The StandardX model makes the unique Standard idea extra accessible. He added that the Times Square property would deliver a lot of its leisure straight into the hotel, creating an lively and theatrical expertise.
Extell Development Company is main the venture. The developer has constructed a number of outstanding properties throughout Manhattan. Ari Alowan Goldstein, senior vice chairman at Extell, mentioned the corporate goals to create distinctive locations by bold developments.
The StandardX Times Square will mark a significant milestone for The Standard model and Hyatt’s Lifestyle portfolio. The hotel can even add a brand new hospitality and leisure vacation spot to Times Square.
Hyatt and Extell will launch additional particulars in regards to the hotel’s design, eating and nightlife ideas nearer to its opening.
This story was chosen and revealed by a human editor, with content material tailored from unique press materials utilizing AI instruments. Spot an error? Report it here.
