Conference programme announced for COITM 2026

The China Outbound Travel & Tourism Market (COITM) convention is slated for 14th to sixteenth October on the New Hall of the National Agricultural Exhibition Center (NAEC) in Beijing.

This 12 months’s programme guarantees a complete exploration of the pivotal shifts reshaping China’s outbound, inbound, and area of interest journey sectors.

Opening with remarks from COITM founder Qing Qinghui and representatives from the Beijing Chaoyang District Bureau of Culture and Tourism, the three-day occasion will convey collectively senior executives, tourism boards, and know-how innovators to deal with the trade’s most urgent alternatives and challenges.

Rethinking outbound journey

The opening day focuses squarely on China’s outbound journey sector as Dr Liu Xiangyan, director of the Institute of International Studies on the China Tourism Academy (CTA), will ship a keynote speech outlining the present standing and rising traits defining Chinese outbound journey.

Key shows all through the morning will look at the shift in the direction of experience-driven journey: Cao Jian, vice-president of Utour Group, will current on the emotional worth and expertise economic system in trendy itineraries.

Likewise, a panel led by Fashion Travel Group Chairman Zhong Hui will debate how digital intelligence is driving structural transformation throughout outbound companies.

In the afternoon, the main focus shifts to know-how and vacation spot methods as Fliggy’s Product Lead for AI-Powered Consumer Assistant, Zhang Wentao, will element how synthetic intelligence is reshaping all the journey journey from search to itinerary planning.

Meanwhile, trade specialists representing Tunisia, Belarus, and Madagascar will discover how rising markets can seize Chinese outbound demand over the subsequent decade.

The day concludes with a give attention to Russia, that includes a interactive session hosted by Russia Today’s Alina Salionova and a panel dialogue on unlocking the viral potential of themed, immersive journey within the nation.

Inbound tourism and the rise of winter sporting locations

Day two shifts consideration to China’s inbound restoration and specialised journey segments, with morning classes that includes insights from Wang Mengmeng of the Beijing Municipal Bureau of Culture and Tourism, alongside sensible steering from inbound professional David Dou on shifting itineraries from fast photo-ops to immersive native experiences.

Technology supplier YCloud and Future Flow may even tackle digital acquisition methods, together with leveraging WhatsApp and AI for direct worldwide consumer engagement.

In the afternoon, journey leaders will unpack the way forward for customised and household journey: Guo Ming, co-founder and chairman of HH Travel and Ctrip TM Travel, will define 5 structural shifts anticipated to redefine high-end journey by 2030.

A key spotlight of the afternoon will likely be a devoted panel on winter sports activities journey the place trade specialists from Rosa Khutor Mountain Resort, the Eurasian Mountain Resorts Alliance, and BONSKI will convene to judge whether or not the Caucasus and Central Asia are positioned to turn into the subsequent main hotspot for Chinese ski lovers over the approaching 5 years.

Building aggressive benefit in a fragmented market

The last day addresses international competitors and market fragmentation with WildChina’s co-head and director of company service observe MJ Wang’s evaluation of the twin dynamics of overseas locations competing for Chinese vacationers alongside China’s broader technique to draw international guests.

The convention will conclude with a high-level panel that includes executives from Tuniu.com, CYTS AOYOU, IVY International, and YuanCheng International Travel Service.

Moderated by Wang Yufan of China Travel Trade Media, the panel will discover methods for outbound operators to construct sustainable aggressive benefits in an more and more diversified market.

Travel Daily Media is an official media companion for commerce occasions throughout Asia-Pacific. Full protection and key takeaways from COITM 2026 will likely be revealed following the occasion.